Opinion It is a market research service owned and operated by Mindsight, a boutique consumer and brand research firm that will help you see inside the minds of your consumers so you’ll know how to grow. We do that using tools you know and some you don’t, with a level of clarity, efficiency, and fun you won’t expect.
Opinion It is one of the tools we’ve developed to be unexpectedly more efficient and insightful than the usual suspects. It’s unique, much like us. We’re insight veterans with pedigrees from places like Kraft, Clorox, Microsoft, Nestle, Diageo, and such, yet each of us has a differentiator or two that makes us unique. Check us out and you’ll see what we mean.